Saraswatii Global’s story is that of perseverance, dedication & firm belief in one’s potential & Vision. A wise man once said that ‘ there are no straight lines: keep your faith and persevere ‘. Maybe the wise man was laying foundation for our journey by uttering these profound words of wisdom. Our journey started off with a common man’s Vision to establish a business that not only makes profit but inspires & uplifts the lives it touches. It has been a long journey spread over 3 decades & today we can proudly say that we are on the right path.
Mr. M K Choudhary got attracted towards the carpet weaving business & started his job by establishing a small business house in Churu & got involved in weaving carpets. He learnt about all the nuances of carpet manufacturing & was inspired to take this business on a global platform. He was extremely humbled to see the hard work of artisans & wanted to create a better life for them.
With benevolence for the tribals filled in his heart Mr. M K Choudhary established a production plant for hand knotted rugs at Dharampur, Gujarat to provide employment for the tribals. Though it wasn’t easy to win over their hearts & trust but Mr Choudhary was determined & finally the tribals recognised his genuine intentions & joined him in the revolution.
Mr. M K Choudhary laid the foundation of Saraswatii global Pvt ltd with just 2 looms, with a vision to succeed in the business of carpet manufacturing & to create a better & dignified future for the workers & Artisans. He started the company with his mother’s maiden name, Saraswatii, naming it “Saraswatii Exports.
Mr. M K Choudhary was filled with the aspiration to establish Saraswatii as a leading Export house & he wholeheartedly started working to accomplish it. With passage of time more & more people started identifying with his vision & the strength of Saraswati increased manifolds. The very first laurel came to saraswatii in the form of “Hand Knotted Woolen Carpet Highest Export for the year 1993-1994”. 1994-1997 : Saraswatii Exports slayed its competitors by getting” Gold Trophy Certificate for export Performance” for 4 consecutive years.
To increase the export & trading of rugs Mr Choudhary created a subsidiary to Saraswatii, naming it Amer Rugs with a handful of employees (which has gradually grown its roots as a leading trading house & more than 10000 employees).
In the year 1999 another feather was added to Saraswatii’s cap in the form of, “Federation of Indian Export Organisation’s Certificate of Excellence.”
Another achievement by saraswati was being awarded “Highest Export Performance”.
After 29 yrs of achievements Saraswatii Exports was renamed Saraswatii Global Pvt Ltd to mark its growing Global popularity.
Saraswatii Global proved its worth again by bagging three awards in a single year; State award For Export Excellence, Certificate of Merit & the award for Third Highest Export Performance.
Saraswatii Global established the fact that Hardwork is the only key to success by outshining every other competitor at the “Indian Carpet Expo”.
In the year 2010 Mr Choudhary’s daughter & son in law Monika & Tanuj joined AMER & took the responsibility of Establishing it as a premier Rug house both Nationally & Internationally. Over the last 7 years the strength of Amer has grown exponentially.
Saraswatii Global’s design team worked enthusiastically to create spectacular & unique designs which earned worldwide praises & envy by winning “Carpet Design Award” for three consecutive years at Domotex, Germany.
Saraswatii Global foundation was created with a vision to create dignified livelihood opportunities for the deprived rural section of our country. As our founder believes, “The pillars of a successful business are the people who work at the grass root level & the only way to succeed is by treating them well & by giving them the right environment to grow.” Our foundation works for the betterment & upliftment of rural community by providing Education, Empowerment, Independence & basic healthcare facilities to all.
Over the years the team at Saraswatii has believed in constant hardwork & the result was seen by all when we won the “America’s Magnificient Carpets Award.”
Saraswatii Global was felicitated with Rajasthan State Award for Export Excellence on the Rajasthan MSME Day 2017 in recognition of their best performance recorded in the category of carpets, durries and wooden products during the year 2014-15. The award was conferred to Saraswatii owing to its strong contribution made to the world of MSME Industries in the state. The then state industries minister Rajpal Shekhawat awarded the company for its stellar work in its respective sectors by providing inclusive growth for the industry. The award was received by saraswatii global management team during the occasion.
Due to its strenuous efforts, hard work and dedication, Sarastwatii Global Private Limited was awarded with Export Excellence Award for the year 2018-2019 in Varanasi by the esteemed organisation Carpet Export Promotion Council. The certificate awarded to Saraswatii highlighted the contribution made by Saraswatii towards the handmade carpet industry of India during the year 2018-2019. The award spoke volumes of persistent work being done by Sarawatii in the field of handmade carpet industry in India by uplifting the socio-economic standards of artisans associated with the company who have been weaving the best designs on carpets and rugs
Through undying efforts & persistent desire to succeed over the years Saraswatii Global Pvt Ltd has established itself as India’s leading Handmade Rugs Manufacturer. One of the biggest advantages that we have over our Competitors is that every aspect of production (from collection of Raw material to processing & spinning, from weaving to finishing) is under one roof, making it easier for us to ensure the rugs our customers receive are of Ace quality. We also have a state of the art testing lab with the latest technology for testing yarn strength, colour, and dye quality. Wool testing also covers TPI, oil percentage, and CSP. During each stage of production, products are checked regularly by experts to ensure quality at every level.